Chashmak.ir — Organic Traffic Growth through Smart Content & SEO

Role: SEO Strategist & Content Performance Analyst

Technologies: WordPress, Google Search Console, Google Analytics, LiteSpeed

Overview

For Chashmak.ir, a growing online magazine in the lifestyle and culture niche, I developed and implemented a data-driven SEO and content strategy designed to maximize visibility and engagement. The initiative focused on combining structured keyword mapping, on-page enhancements, and audience-aligned content creation to improve both reach and retention.

Over a 3-month campaign window, the site achieved a significant increase in organic sessions, click-through rates, and user engagement metrics, reflecting measurable progress across editorial verticals.

Key Highlights

• Implemented a full keyword mapping and topic clustering plan across high-value categories
• Resolved key technical SEO issues — structured data, internal linking, and crawl efficiency
• Enhanced CTR via meta title optimization, schema markup, and improved UX flow
• Established link-building and content amplification through relevant social channels
• Integrated performance monitoring dashboards using Google Analytics and Search Console

SEO & Content Strategy

The project followed a smart content optimization model that prioritized quality, intent alignment, and continuous performance tracking. Each content cluster was supported by keyword-level intent mapping and internal link reinforcement to ensure both discoverability and topical authority.

• Targeted category-level content refreshes and internal link loops
• Optimized underperforming pages through query analysis and CTR uplift experiments
• Deployed performance audits using Core Web Vitals and page experience reports

Results (October 2025)

Source: Search Console (October 2025) — screenshots and performance reports available upon request. The project demonstrates the value of an integrated SEO and editorial growth framework built on measurable insights.

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