Jalebino.com — Online Magazine SEO Growth Project
Role: SEO Strategist & Content Growth Planner
Technologies: WordPress, Google Search Console, Google Discover, LiteSpeed
Overview
Jalebino.com is a modern online magazine focused on lifestyle and entertainment. I led a full-scale SEO and content growth strategy aimed at boosting organic traffic, increasing domain authority, and expanding visibility across Google Search and Discover.
The project combined technical SEO, content freshness, and social engagement to build topical authority and maintain consistent audience growth in a competitive media landscape.
Key Highlights
- Developed a dynamic news-oriented SEO roadmap optimized for content freshness and engagement
- Implemented structured data, category optimization, and Discover-optimized meta frameworks
- Led editorial planning based on keyword clusters and trending search insights
- Integrated real-time analytics and CTR monitoring for continuous optimization
- Applied white-hat link-building and cross-platform audience amplification
SEO Strategy
Unlike eCommerce SEO, this project required a high-velocity content strategy emphasizing news relevance and engagement. Through keyword research, competitor analysis, and Discover algorithm adaptation, I executed a multi-layered SEO plan integrating technical, on-page, and off-page improvements.
- Optimized editorial workflow for speed, freshness, and search intent
- Increased domain trust via content depth and consistent publishing cadence
- Leveraged Google Discover data to refine topics and visual presentation
Results (October 2025)
+177%
Organic Impressions Growth (8.78M → 24.3M)
+225%
Organic Clicks Growth (106K → 345K)
12.9M
Discover Impressions (Sep–Oct)
1.31M
Discover Clicks (Past 28 Days)
Based on ongoing performance and content velocity, a 20× increase in Discover reach is projected within six months, proving the long-term scalability of the implemented strategy.
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